Here at Conference Calls Unlimited, we talk a lot about how to create great recordings of your conference calls, and why it’s useful to do so. A recording feature is typically included with a regular phone conferencing or web conferencing service, so there’s no reason not to take advantage of this for your business.
Conference call recordings are a great way to keep personal records of your calls and webinars, but they can also be offered up to the public in new and unique ways to add further value and growth to your company—far beyond the initial live broadcast.
Here are a few easy ways to make your conferences stay relevant, valuable, and working for you.
Conference call recordings are a great way to keep personal records of your calls and webinars, but they can also be offered up to the public in new and unique ways to add further value and growth to your company—far beyond the initial live broadcast.
Here are a few easy ways to make your conferences stay relevant, valuable, and working for you.
Archive them on your website
One of the simplest things you can do with recordings of your phone and web conferences is to keep them all in one place on your company website, where anyone online can easily find, watch, or listen to them. They can be organized simply by date, or categorized by topic if you have a large number and variety of conferences. You can liven up the content with images to accompany audio files, or screenshots of video conferences.
For those who missed the live conference, they can access the recording files easily to catch up on content from virtual meetings or other important events. Live attendees can return to content again and again if they wish to, or even download the meeting files for themselves if you make that option available.
For those just discovering your business and your website, they’ll find all this valuable material upfront and at no cost, which provides a great first impression of value and longevity. Watching or listening to your conferences can keep visitors lingering on your website long enough to check out your other services and potentially become paying customers.
This method of sharing your recordings is the most passive, but also holds the easiest potential to generate new leads with almost zero extra work beyond what goes into making the live conference. After you record and download the file, you need only upload it to your website and let it sit and do the work for you.
Make them gated assets
Conference call recordings can be used as a prime opportunity for receiving basic contact information from new people. Offering your valuable content in exchange for information allows you to grow your email list for marketing your regular services, promotions, or even your upcoming live conferences. You can follow up in whatever way you like with people who sign up in order to receive the recording.
You can also offer up recordings as a “free gift” that customers receive when they purchase a regular product or service from you. This asserts both value and goodwill to your customer, and could get them interested in your future conferences or other services. You can also choose to package up several recordings—perhaps marketed as a sequential “course” or other educational opportunity—and offer them as a paid product on their own.
The best conference recordings for this purpose are going to be longer webinars or audio files geared toward sharing valuable information with the public. Think special guest features or insider information. As a gated asset, your recording will ideally present a resource or event that the consumer can’t get anywhere else—and as such, is a bargain at whatever cost (or lack of cost) you’re offering it for!
Share them on social media
Another great way to open up your valuable conference recordings to the public is to do so through your company’s social media accounts. This option pulls double duty as a means of distributing your conferences widely as well as having valuable content to contribute to your social media marketing.
Upload videos to YouTube for a free, very accessible way for anyone to watch your web conference recordings. Then you can embed that YouTube video, or the original file, wherever you want to. Share it on your Facebook page, LinkedIn page, and any other social media accounts your business has.
Alongside other posts with quality content on social media, this is a great way to build or grow a following that does not take a lot of extra time or work. You can track the views, likes, and comments across different platforms to quickly gauge interest and improve your future conference calling. Then tie in marketing for your next live call or other related products on social media, too.
Informative, educational, or even humorous phone or web conference recordings are great for this purpose. You can also consider editing your files to provide just a clip or soundbite of a particularly engaging, relevant, or funny moment in a conference. A shorter piece will generally get more attention and shares in the popularly shorter-format world of social media.
Use them to personalize
While many of the possibilities for sharing conference recordings involve broadcasting them to a larger audience, sometimes it pays to make your audience small. Try sending a valuable conference recording as part of a personalized invitation to join your next live conference or upcoming event from your business—or simply to say hello to an interested new prospect.
More and more businesses are gearing their email and other marketing communications to be more personalized, friendly, and casual. Sending along a free recording of a conference your prospect might like is a nice gesture that doesn’t immediately demand that they take any action or commit to anything.
It’s a great idea to curate the recordings that you share for this purpose for an extra personalized touch, if possible. If someone inquires about a specific product, for instance, you might find a webinar you did on that product or related products. Or maybe a newcomer might like to know more about how a service works, so you send them a demo-style conference you’ve done in the past. Thinking in this way can also help you to come up with content for future conferences that you can record.
We hope these few ideas will spark some inspiration to start doing more with your conference call recordings. Don’t let your content just sit on the shelf after the live event! There are so many ways to repurpose and redistribute your work in fresh and exciting formats that can bring you new followers and buyers. Contact us at Conference Calls Unlimited if you’d like to learn more about the recording feature for phone and web conferencing.